A tale of two questionnaires

Pete Cape, Jackie Lorch and Linda Piekarski

In this paper, Pete Cape, Jackie Lorch and Linda Piekarski, Survey Sampling International, argue that questionnaire design is of integral importance in online research, often to a greater extent than for traditional methods.

A tale of two questionnaires

Pete CapeSurvey Sampling International, United Kingdom

Jackie Lorch and Linda PiekarskiSurvey Sampling International, United States

INTRODUCTION

“It is a far, far better thing that I do, than I have ever done; it is a far,...

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