2027, Make your dream come true: Visualising the market research industry and profession ten years from now

This paper forecasts what the market research industry and profession will look like 10 years from now, and how to prepare for those changes.


In 2027, ten years from now, the global market for market research will be about twice as big as it is now (2017). In parallel to the growth it is more than likely that about 90% of the current activities of the MR industry will have been automated. Ten years from now the supply side of t

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