ESOMAR WM3 Day Two: Interactive audiences, impact of search and researching Twitter users

Day 2 of ESOMAR’s 2009 WM3 conference is reported by WARC’s media editor Laura James. The focus was digital measurement with updates provided on project MIA (Measurement of Interactive Audiences).

ESOMAR WM3 Day Two:

Interactive audiences, impact of search and researching Twitter users

Laura JamesWARC Online

This is one of a series of edited extracts from the ESOMAR WM3 Conference. Other articles cover:

  • Finding the right media formats for brands and measuring WOM
  • Facebook, growing global TV, OoH guidelines and cross-media research

Interactive Audiences

Day two's morning focus was digital measurement, with the opening session providing an update from project MIA.

The goal of MIA (Measurement of Interactive Audiences) is to share best practice throughout the industry and spark debate on how internet audience measurement should develop....

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