ESOMAR WM3 Day Two: Interactive audiences, impact of search and researching Twitter users

Laura James

Day 2 of ESOMAR’s 2009 WM3 conference is reported by WARC’s media editor Laura James. The focus was digital measurement with updates provided on project MIA (Measurement of Interactive Audiences).

ESOMAR WM3 Day Two:

Interactive audiences, impact of search and researching Twitter users

Laura JamesWARC Online

This is one of a series of edited extracts from the ESOMAR WM3 Conference. Other articles cover:

  • Finding the right media formats for brands and...

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