ESOMAR WM3 Day One: Facebook, growing global TV, OoH guidelines and cross-media research

Laura James

The opening day of ESOMAR's 2009 WM3 audience research conference is reported by WARC's media editor Laura James.

ESOMAR WM3 Day One:Facebook, growing global TV, OoH guidelines and cross-media research

Laura JamesWARC Online

This is one of a series of edited extracts from the ESOMAR WM3 Conference. Other articles cover:

  • Interactive audiences, impact of search and researching...

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