ESOMAR WM3 Day One: Facebook, growing global TV, OoH guidelines and cross-media research

The opening day of ESOMAR's 2009 WM3 audience research conference is reported by WARC's media editor Laura James.

ESOMAR WM3 Day One:Facebook, growing global TV, OoH guidelines and cross-media research

Laura JamesWARC Online

This is one of a series of edited extracts from the ESOMAR WM3 Conference. Other articles cover:

  • Interactive audiences, impact of search and researching Twitter users
  • Finding the right media formats for brands and measuring WOM

Laurent Flores, Esomar Council member, opened the first morning session of WM3 2009 by setting up the challenge for this year's gathering of the media research world: to explore what advertisers and their agencies really need and expect from cross-media measurement. 

This year also sees...

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