ESOMAR WM3 Conference 2007

Manfred Mareck (Research Marketing Ltd) reported for WARC direct from ESOMAR's WM3 Multi-Media Measurement Conference, held in Dublin, 3-6 June 2007.

ESOMAR WM3 Conference 2007

Manfred Mareck


Digital Lifestyles Keynote

In his keynote speech on Consumers' Digital Lifestyles, Chris Dobson, VP Global Sales for Microsoft Online Services warned not to be carried away too much by new technologies, which after all are just facilitators to deliver content to the public. What will not change is that consumers still want to communicate. Content, whether consumer-generated or otherwise, will continue to be the driving force of media consumption.

But in this new area of consumer-generated media, word of mouth and...

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