ESOMAR WM3 Conference 2007
Manfred Mareck
MONDAY MORNING: DIGITAL LIFESTYLES – THE CHALLENGE FOR ADS AND MEDIA
Digital Lifestyles Keynote
In his keynote speech on Consumers' Digital Lifestyles, Chris Dobson, VP Global Sales for Microsoft Online Services warned not to be carried away too much by new technologies, which after all are just facilitators to deliver content to the public. What will not change is that consumers still want to communicate. Content, whether consumer-generated or otherwise, will continue to be the driving force of media consumption.
But in this new area of consumer-generated media, word of mouth and...