In this article, Laura James, the Media Editor of WARC Online, and Manfred Mareck, Managing Director, Research Marketing, discuss ESOMAR's WM3 Conference 2008.


Laura James Media Editor, WARC OnlineManfred Mareck Managing Director, Research Marketing

Monday morning: mobile, the P&G view and outdoorManfred MareckMonday 2 June, 15:48

Budapest has become a popular destination with media and advertising folk. The MRG (UK Media Research Group) held one of its annual conferences here and, so far this year, it has hosted important meetings of the World Association of Newspapers and the Research Forum of FIPP, WAN’s magazine counterpart. But on to this year’s Worldwide Multi Media Measurement (WM3) Conference.

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