ESOMAR Congress Odyssey 2010
Manfred Mareck, Managing Director of Research Marketing, reported for Warc from the 2010 ESOMAR Congress Odyssey conference in September.
Tuesday morning: MR's Odyssey of Challenges
Esomar's annual Congress started as always with a Welcome Reception, this year around the splendid poolside of the Athens Hilton where the bar staff gave a practical demonstration of the ancient Greek tradition of ???? - a state of lacking any discernible order.
But order was soon restored in the opening session, when delegates were first warned about Statistics and Greek Statistics (by Spyros Camilleris, ESOMAR's representative in Greece)...