ESOMAR Congress 2009: neuroscience, global consumer trends and marketing to children

James Aitchison

In this article, James Aitchison, managing editor of Warc, reports from the ESOMAR Congress 2009. The areas under discussion include new developments in neuroscience, and the conditions which are most likely to lend themselves to effective creativity.

ESOMAR Congress 2009: neuroscience, global consumer trends and marketing to children

James Aitchison

James Aitchison, managing editor of Warc, reports from ESOMAR Congress 2009 on trends in neuroscience, global consumer trends, and the issue of children...

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