ESOMAR Congress 2009: brands and consumers in the downturn

In this article, WARC’s James Aitchison reports from the first day of the ESOMAR Congress 2009, held in Montreux.

ESOMAR Congress 2009: brands and consumers in the downturn

James Aitchison

Welcome to recession - and recovery?

The opening day of Congress 2009 has been dominated by the major theme of our times: recession. It was not overt in the welcoming address by Gunilla Broadbent, ESOMAR President, but certainly lurking.

That market research grew 4% in 2008 to a global value of $32bn is good news, although the really bad news surrounding the world economy didn't break until late in the third quarter of the year. It would be interesting to see figures from then until now.

And, spending aside, two...

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