ESOMAR Congress 2009: brands and consumers in the downturn

James Aitchison

In this article, WARC’s James Aitchison reports from the first day of the ESOMAR Congress 2009, held in Montreux.

ESOMAR Congress 2009: brands and consumers in the downturn

James Aitchison

Welcome to recession - and recovery?

The opening day of Congress 2009 has been dominated by the major theme of our times: recession. It was not overt in the welcoming address by Gunilla...

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