ESOMAR Congress 2008: The example of celebrities and other theories of branding

In this article, Geoffrey Precourt, U.S. editor of WARC Online, reports on a link between celebrities and consumers’ identities, and on the importance of staff-led branding.

ESOMAR Congress 2008: The example of celebrities and other theories of branding

Geoffrey Precourt, US editor of WARC Online, reports on a link between celebrities and consumers’ identities, and on the importance of staff-led branding. This is one of...

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