ESOMAR Congress 2008: Mastering the “metaverse”: new approaches to researching Asia’s digital market and the ultra-luxury sector

In this article, WARC Online's James Aitchison discusses the main findings of the second day of the ESOMAR Congress 2008, held in Montreal.

ESOMAR Congress 2008: Mastering the “metaverse” - new approaches to researching Asia’s digital market and the ultra-luxury sector

James Aitchisonmanaging editor of WARC Online, reports on the user-generated content boom in Asia and the difficulty of...

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