ESOMAR Asia-Pacific Conference
Research, innovation and consumers in China and beyond
Manfred MareckWARC Online
In her opening keynote speech to ESOMAR's 2009 Asia Pacific conference in Beijing, Wendy Tso, Partner at Silver Group, China, encouraged the market research community to focus on innovation, even in times of global economic downturn. After all, the two Chinese characters for 'crises' mean both 'danger' and 'opportunity'. One of her themes was the need to provide clients with more insights, actionable strategies, and a stronger involvement of the agency management with client's internal marketing department.
The MR industry needs to development professionalism...