Manfred Mareck reports on day one of ESOMAR's 2009 Asia Pacific conference in Beijing, opening with coverage of the keynote speech from Wendy Tso, Partner at Silver Group, China, who encouraged the market research community to focus on innovation, despite the global economic downturn.
ESOMAR Asia-Pacific Conference
Research, innovation and consumers in China and beyond
Manfred MareckWARC Online
In her opening keynote speech to ESOMAR's 2009 Asia Pacific conference in Beijing, Wendy Tso, Partner at Silver Group, China, encouraged the market...