ESOMAR Asia Pacific Conference: Creativity and conterfeits, East/West differences, CSR and succeeding in China

Manfred Mareck reports on day two of ESOMAR's 2009 Asia Pacific conference in Beijing, which opened with a panel session on creativity and counterfeits, followed by presentations on the limitations of focus groups on Japan and an overview of research methodologies in China.

ESOMAR Asia Pacific Conference

Creativity and conterfeits, East/West differences, CSR and succeeding in China

Manfred MareckWARC Online

Who invented spaghetti?

Opening the second day of ESOMAR's 2009 Asia Pacific conference, Marco Bevolo moderated a panel session on creativity, counterfeits, and copycats. The topic was primarily aimed at China, which has a poor reputation for fake brands or respect for intellectual property rights. Bianca Cheng (Jade Capital Partners, China) stated that many smaller Chinese companies lack creative talent and it shouldn't come as a total surprise that they resort to copying western design and marketing ideas. Larger brands are more...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands