ESOMAR Asia Pacific Conference: Creativity and conterfeits, East/West differences, CSR and succeeding in China

Manfred Mareck reports on day two of ESOMAR's 2009 Asia Pacific conference in Beijing, which opened with a panel session on creativity and counterfeits, followed by presentations on the limitations of focus groups on Japan and an overview of research methodologies in China.

ESOMAR Asia Pacific Conference

Creativity and conterfeits, East/West differences, CSR and succeeding in China

Manfred MareckWARC Online

Who invented spaghetti?

Opening the second day of ESOMAR's 2009 Asia Pacific conference, Marco Bevolo moderated a panel...

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