Eskinol: Naturally fresh beauty

Facial care brand, Eskinol, used a celebrity partnership on Twitter to reach Gen Z girls immersed in pop culture in the Philippines.

Campaign details

Brand: EskinolBrand owner: UnileverLead agencies: Unilever Philippines, Mindshare PhilippinesContributing agency: Twitter PhilippinesMarket: PhilippinesSector: Skin care, sun protectionMedia channels: Social mediaBudget: Up to 500k

Executive summary...