Erskine - On the offensive: how marketing helped Erskine build its relevance

This Bronze Award-winning paper discusses the campaign launched by the Erskine Hospital, which provides long-term care for ex-service men and women.
Agency: The BridgeAuthor: Brian Cook

Erskine – On the offensive: how marketing helped Erskine build its relevance

INTRODUCTION

As an organisation that depends on voluntary donations to be able to continue its work, Erskine Hospital (as it was called...

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