Erskine - On the offensive: how marketing helped Erskine build its relevance

Brian Cook

This Bronze Award-winning paper discusses the campaign launched by the Erskine Hospital, which provides long-term care for ex-service men and women.
Agency: The BridgeAuthor: Brian Cook

Erskine – On the offensive: how marketing helped Erskine build its relevance

INTRODUCTION

As an organisation that depends on voluntary donations to be able to continue its work, Erskine Hospital (as it was called...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today