Ernest & Julio Gallo Winery: Thank You For Your Support campaign

In 1985, Frank Bartles and Ed Jaymes introduced themselves to consumers in a sequence of television commercials pitching their new drink: "You know, it occurred to Ed the other day that between his fruit orchard and my premium wine vineyard," said the portly Bartles, "we could make a truly superior, premium-grade wine cooler.

Ernest & Julio Gallo Winery: Thank You For Your Support campaign

William Baue

Overview

In 1985, Frank Bartles and Ed Jaymes introduced themselves to consumers in a sequence of television commercials pitching their new drink: "You know, it occurred...