Erikli: UTC promo campaign DCO

Erikli, the Turkish water brand, launched a campaign to increase customer interaction and feedback.

Campaign details

Brand: ErikliBrand owner: Nestlé Waters Entrant company: Mindshare Turkey, IstanbulIdea creation: Mindshare Turkey , IstanbulMedia: Mindshare Turkey , IstanbulMarket: TurkeySector: Bottled watersMedia channels: Online display, Packaging & design, Sales promotionBudget: Up to 500k

Executive summary

Turkey's most popular water brand, Erikli aimed to have 6.5 million code entries on yearly promotion campaign by digital only media investment for only 4 months.

Our aim was to increase interaction and feedback of consumers by following the digital footsteps and using their habits and...

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