Ericsson: Tech cetera

Ericsson, a technology company, launched a campaign to drive its technology leadership in Australia by creating an approach that engaged a broad cross-section of audiences.

Summary And Challenge

Off the back of Ericsson's 130 year anniversary, Archetype was tasked with continuing to drive Ericsson's technology leadership in Australia. The key challenge was to create an approach that engaged a broad cross-section of audiences....

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