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Era of alignment: Future-focused strategies for brand building and customer acquisition

Nielsen

Looks at how marketers are tackling real-time changes in consumer attitudes, behaviour and media engagement and their plans for the next year.
  • Brand equity & strength
  • Brand purpose
  • Data-driven marketing
  • Awareness
  • Measuring ROI
  • Brand management
  • Marketing budgets
  • Brand safety
  • Global
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