Campaign details
Brand: Equal PhilippinesBrand owner: Whole Earth BrandsLead agency: RED2 DigitalCountry: PhilippinesIndustries: Sauces, seasonings, condimentsMedia channels: Livestreaming, Mobile & apps, Sales promotion, Search marketing, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
In June 2020, RED² Digital won the Whole Earth Brands digital account. Whole Earth Brands is a market leader in sweeteners and sugar alternatives and producer of Equal, the Philippines' favourite sweetener brand.
Then COVID-19 happened.
We were tasked with supporting Whole Earth Brands' marketing activity during the crisis, focusing on...