Campaign details
Brand: EPIC, The Irish Emigration MuseumBrand owner: EPIC, The Irish Emigration MuseumEntrant company: The Public House, DublinMedia: Epic, The Irish Emigration Museum, DublinPR: Epic, The Irish Emigration Museum, DublinMarket: IrelandSector: Museums, attractions, librariesMedia channels: Newspapers, Outdoor, out-of-home, Public relations, Social mediaBudget: Up to 500k
Executive summary
When people think of Ireland they generally imagine big green leprechaun hats, pints of Guinness, and of course potatoes. These stereotypes only show a one dimensional side of Ireland and its people. However EPIC, The...