EPIC, The Irish Emigration Museum: A small museum taking on big stereotypes

EPIC, an Irish emigration museum, launched a campaign in Ireland to carve out a unique space for itself in the Irish tourism industry.

Campaign details

Brand: EPIC, The Irish Emigration MuseumBrand owner: EPIC, The Irish Emigration MuseumEntrant company: The Public House, DublinMedia: Epic, The Irish Emigration Museum, DublinPR: Epic, The Irish Emigration Museum, DublinMarket: IrelandSector: Museums, attractions, librariesMedia channels: Newspapers, Outdoor, out-of-home, Public relations, Social mediaBudget: Up to 500k

Executive summary

When people think of Ireland they generally imagine big green leprechaun hats, pints of Guinness, and of course potatoes. These stereotypes only show a one dimensional side of Ireland and its people. However EPIC, The...

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