Epic Games Store: The vault

Epic Games, the gaming software developer, launched its new platform and challenged the market leader on a global scale.

Campaign details

Brand: Epic Games StoreBrand owner: Epic GamesLead agency: Havas MediaContributing agency: BatteryCountry: GlobalIndustries: Gaming hardware & softwareMedia channels: Merchandise & free gifts, Online display, Online video, Radio & audio, Social media, Video on demandBudget: Confidential

Executive summary

EPIC Games, the developer of Fortnite, came to Havas Media & Battery with an ambitious goal; to launch their new PC Epic Games Store platform and challenge the market leader Steam on a global scale. With 95% market share, Steam had never been seriously challenged in...

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