Campaign details
Title: Bless Your F*Ing CoochBrand: EOSProduct: EOSIdea: Mischief @ No Fixed AddressCountry: USA
Duration of Campaign | Location/Region | Gender | Target audience | Socio-economic Level | Budget |
---|---|---|---|---|---|
3 months - 12 months | USA | Women | Teenagers & young adults (13-25) | Middle | Approximately $10,000 for all efforts |
Objectives
eos is a challenger brand within the intensely competitive women's shaving category, outspent 16:1 by major household-name brands. It appeals to a younger target that doesn't see itself represented in the bigger "mainstream" brands.
In 2020, eos identified pubic shaving as a huge opportunity area, investing in...