E.ON: The Jarnys

E.ON, an electric utility service provider, restored consumer trust by showing customers how to reduce their energy consumption through a reality show.

Campaign details

Title: The JarnysBrand: E.ONProduct: ElectricityIdea: BBDO NordicsCountry: Sweden

Media placement

ElementPlacement/LocationStart DateEnd DateNumber of airings / placementsCountry / Region
Digital bumpersMeta31/10/202218/12/20225Sweden
Bumper, non-skip, true viewYouTube31/10/202218/12/20225Sweden
First episodeYouTube22/10/202219/10/20331Sweden

Relevance for Creative Strategy

With the energy crisis, market conditions changed radically. Prices soared. At times, energy prices in the south, where E.ON was the dominating actor, were 5000% higher...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands