Enterprise Rent-a-Car: 20 years of marketing-led growth

Geoffrey Precourt

The sustained growth of Enterprise Rent-a-Car from niche player in the early 1990s to Avis and Hertz challenger today is the subject of this paper from WARC Online's U.S.

Enterprise Rent-a-Car: 20 years of marketing-led growth

Geoffrey PrecourtWARC Online

It was barely 20 years ago that Hertz was such an advertising powerhouse that one corporate history of the company devoted an entire chapter to its relationship with O.J....

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