Enterprise 2.0

Marian Berelowitz and Ann Mack

If Web 2.0 represents a new stage in consumer technology, the next wave is all about Enterprise 2.0 - putting those tools to work in organizations.

Work in Progress - Enterprise 2.0

Marian Berelowitz and Ann Mack

EXECUTIVE SUMMARY

If Web 2.0 represents a new stage in consumer technology, the next wave is all about Enterprise 2.0— putting those tools to work in organizations. The trend is driven in part by the newest generation of employees entering the workforce (aka Millennials or Gen Y), who are demanding the collaborative, open source, self-publishing and social networking tools with which they've grown up.

Enterprise 2.0 has the potential to breed more internal innovation, collaboration, communication and agility, and to better leverage relationships with customers and other stakeholders. It...

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