Enter the dragons: the rise of Chinese brands and the challenges ahead
That China represents a huge opportunity is hardly new news. But for whom is it an opportunity? A conference held at the Cambridge Judge Business School looked at the rise of the Chinese market, as well as the challenges facing the new crop of Chinese brands and the established multinationals trying to make headway in a rapidly developing economy.
The hook for the 'China and the rise of the BRICs' conference was the release by Millward Brown of its first ranking of Chinese companies by...