Entel: Good Signs

Entel, a radio manufacturer, launched a fully integrated campaign across all media channels in Chile to give the public hope of good times ahead during a time when the country was politically polarised.

Campaign details

Brand: EntelBrand owner: EntelAgency: Mccann SantiagoMarket: Telco

Executive summary

During the most profound social conflict in the history of Chile (October 2019) our country was totally polarized in political terms, people were demanding their rights on the streets and the brands kept absolute silence. In this delicate context we stand out to give a national message of unity to the whole country, that focuses on finding those things that the news did not show. Signals that could be the hope for a better future. That is how we build a message from...

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