Ensure Gold: 2022 TET campaign – a social movement to awake caregivers

Market-leading adult nutrition beverage Ensure Gold ran a social-focused campaign during Tet 2022 in Vietnam to drive sales, protect market share and attract new users.

Campaign details

Brand: ENSURE GOLD VIETNAMAgency: Hakuhodo & Saigon Advertising Co., Ltd.Region: APAC

Campaign video

Strategy

Objective

Tet is always the key seasonality for adult milk as gifting behavior from caregivers to end users peaks up.

Yet, Tet...

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