English Biscuit Manufacturers: Schoolgirl Newscasters

Biscuits manufacturer EMB turned young schoolgirls into TV newsreaders in Pakistan to demonstrate to conservative parents the benefits of education for girls and make it a trending topic.

Selected creative: English Biscuit Manufacturers – Schoolgirl Newscasters

Credits

Creative Agency: Impact BBDO Dubai / Impact BBDO Beirut Account Manager: Sarah Nadeem Art Director: Bijoy Purayil / Rana Sadek / Saad Hussain Associate Creative Director: Dennis Silveira / Martino Caliendo CEO: Azeem Afzal Chairman & CEO: Dani Richa Chief Creative Officer: Ali Rez Content Manager: Arooj Anwar Creative Director: Maria Shamsi Designer: Rana Sadek Executive Creative Director: Marie Claire Maalouf Writer:Saba Rabia / Tamara Pinto...

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