Engaging consumers’ brains: the latest learning

Marketers are fascinated with cognitive neuroscience, and understandably so. New brain imaging techniques seem to promise access to deeper insights into how people think about brands and what motivates their purchases.

Engaging Consumers' Brains: The Latest Learning

Graham Page

In recent years, marketers enthralled with the possibilities of applying neuroscience techniques to consumer research have teamed up with brain science experts eager to find commercial applications...

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