Engagement, involvement and attention

Roderick White

This introduction to Admap's report on consumer engagement (October 2007) considers some of the factors that influence what happens between seeing an ad and its message being stored in the memory.

Engagement, involvement and attention

Roderick White

This introduction to Admap’s report on consumer engagement (October 2007) considers some of the factors that influence what happens between seeing an ad and its message being stored in the memory....

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