Energy Upgrade California: The Power is Ours to Prevent Power Outages!

Energy Upgrade California (EUC), an initiative to help California become more energy-efficient, encouraged Californians to take control and reduce their energy usage during key periods with its campaign The Power is Ours.

Campaign details

Brand: Energy Upgrade California Brand owner: California Public Utilities Commission Entrant company: DDB, Idea creation: DDB San Francisco Market: United States Sector: Telecoms & utilities (general) Media channels: Outdoor, Out-of-home, Newspapers, Mobile & apps, Radio & audio, Search marketing, Social media

Campaign video

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