Energy: igniting brands to drive enterprise value
John GerzemaYoung & Rubicam Brands
Ed LebarBrandAsset® Valuator, Worldwide
Michael SussmanY&R, North America
Jason GaikowskiYoung & Rubicam Brands
INTRODUCTION
The many models used...
Energy: igniting brands to drive enterprise value
BrandAsset® Valuator research has demonstrated that consumer perceptions of ‘Energy’ offer new insight into shifts in market value – adding to the case that brand building is best viewed as a strategic corporate investment.
