Energy: igniting brands to drive enterprise value

John Gerzema, Ed Lebar, Michael Sussman and Jason Gaikowski

BrandAsset® Valuator research has demonstrated that consumer perceptions of ‘Energy’ offer new insight into shifts in market value – adding to the case that brand building is best viewed as a strategic corporate investment.
  

Energy: igniting brands to drive enterprise value

John GerzemaYoung & Rubicam Brands

Ed LebarBrandAsset® Valuator, Worldwide

Michael SussmanY&R, North America

Jason GaikowskiYoung & Rubicam Brands

INTRODUCTION

The many models used...

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