End-Paper Advertising

E.D. Mackerness

This paper traces the early C19 origins and progressive use by publishers of inserts into the end of books to advertise similar or related titles to readers.

End-Paper Advertising

E. D. Mackerness

Readers of modern paperback books are familiar with the practice adopted by many publishers of introducing on the last few pages descriptive material relating to other works by the same author, or in the same series....

Learn more Get a demo