Vodafone: The Gift of Stories

Mobile phone network Vodafone wanted to not only differentiate itself from the plethora of other providers cluttering the telecom category in India but also increase 'brand love' using its network and technology.

Communication Goal

Telecom category, is commoditized, due to all brands having almost similar campaign propositions around superior network strength, high speed internet and various offers.

Brands needs to stand out in the clutter by making a difference in consumer's lives. Our task at hand was to build differentiation and drive relevance - thereby increase brand love for Vodafone.

Situation Analysis

Research among our consumers - parents. It revealed they were worried about their children's mobile consumption habits, as it was affecting their physical and mental health, due to excessive usage. For example, Children were playing more games in mobile, than...

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