Yearly, 65,700 children are lost in India! More than 80% of them are never found (Source- CRY). As per Ministry of Home Affairs-More than 31% of these incidents happen atTirupati, Vaishno Devi, Sabarimala, Mahakal and other pilgrimages.
Now, Vodafone as a Technology company strongly believes that with use of tech and futuristic solutions we can solve real life problems and make this world a better place. This has been articulated its new positioning called 'Future is exciting. Ready?'To stay true to its positioning, Vodafone assigned us the task of devising a tech-solution to help bring down the cases of lost children at these pilgrimages.
The test market given was Sabarimala, as it ranks high in the cases of lost children. Sabarimala, a temple of lord Ayyappa in Kerala gets more than lOmn visitors during Makara Vilakku, an auspicious 45day period between lstDec to 14thJan. 1 in 10 is a child below lOyrs. And every year there are atleast 1100+ cases of lost child in Sabarimala!