Vodafone: Future is exciting. Ready?

Vodafone, the telecoms provider, has enacted three projects to help cement its position as a leader in tech affecting consumers and culture in India.

Communication Task

The Indian telecom market is highly saturated with 91% penetration. Thus, the primary way for any telecom player to grow is by tapping into its competition's subscribers. So, now one of the top priorities for each of the telecom player is also to protect its strong hold markets. Maharashtra and Kerala are two such markets for Vodafone where it has dominated over the years, but lately it was facing some challenge from Jio and Airtel. Matching JIO and Airtel in terms of offers was a futile battle and thus Vodafone had to create difference in perception.

To create...

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