UltraTech, Tresemme: KYVE 2.0 – Know your videos effectively

UltraTech Cement, a cement brand, and TRESemmé, a hair care brand, increased effectiveness of their social media content by using a new tool to track, measure and analyse video trends in India.

The objective

Digital advertising has come a long way from where it began. Right from traditional manual methods of marketing to the digital media revolution, advertising is the key. Brands and organizations that adapted to the dynamics of digital media survived while the rest evanesced. Digital video advertising trends that spilled magic in 2018 have become outdated now.

Hence the objectives of KYVE 2.0 is to establish,

  1. Know what our audience is watching on YouTube, Facebook, Instagram and what content resonates with them.
  2. Keyword searches and trending or to trend videos on the platform in 48 hours.
  3. Know your competitor's...

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