Star Sports: ISL 4 – One country six different footballing nations

Indian Super League (ISL), a football league, increased viewing figures in India for its 2018 season by targeting fans in national and regional activations.

The Marketing Objective

ISL launched as the biggest footballing event of the nation but the following for the league has been growing at a slow rate since the launch year.

Hence, the task at hand for us was to deliver a strong opening for ISL season 4 & deliver 50 % higher viewership.

Target Audience

While the demographic T.G for ISL was males 15+ AB.

The key markets for ISL season 4 were:

Primary markets: West Bengal, Kerala, A&NE, Tamil Nadu Secondary markets: Mumbai, Bangalore, Pune.

Situation Analysis

Ardent football lovers in India are a growing tribe. They are passionate...

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