Star Sports: ISL 4 COCOBALL

Indian Super League (ISL), a football league, created a simple but eye-catching activation in Kerala to energise fans for the start of a new football season.

The Communication Goal

To fuel the madness of football in the highest priority football market - Kerala.

The Situation Analysis

Football is a religion in Kerala and people are very passionate and emotionally connected with the game. It is considered to be one of the powerhouses of football. The region is the highest contributor to viewership and has highest program reach for any sporting league. Having said that, inspite of being in the finals twice, the team had never won an ISL title.

Hence the brand had 3 major challenges from the region.

  • Dial up emotion & pride
  • Involving &...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands