WARC subscribers can read
Paytm: QR code put on steroids in the payments ecosystem
Paytm, an e-payment brand, increased adoption of its scan and pay QR codes as a form of payment in India by leveraging its partnership with the national cricket board and replacing man of the match cheque-giving ceremonies with a QR code bank transfer.
Marketing decisions made easy
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
Access unbiased, evidence-based insights that save you time and help you make marketing choices that work.
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
You’re in good company
We work with 76% of the world’s top agencies and 80% of Forbes most valuable brands*.