Nokia 3310: Other brands feed Nokia's legendary snake

Nokia, a telecommunications company, relaunched its iconic 3310 mobile in India by creating a series of videos that encouraged people to make their own snakes, a nod to its famous snake game.

Communication Goal

The phone of the millennium was making a comeback for the millennials!

Nokia being an iconic phone brand was always remembered for its two legendary features - the ringtone & the much-loved snake game. Therefore, Nokia wanted to make the relaunch of 3310 by riding on nostalgia associated with brand that was sure to reignite the conversations amongst youth.

Situation Analaysis

In the era of smartphones, Nokia was relaunching it's iconic 3310 - a feature phone with its two iconic feature, the Nokia tune and the snake game.

Using the observation that 8 out of every 10 people...

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