Nokia 6: How Nokia changed the audio experience of every other smartphone

Nokia, a telecommunications brand, invented an experience that technically modified over 100 songs to promote its Nokia 6 Dolby Atmos audio feature among Indian millennials.

The Communication Goal

Nokia launched Nokia 6 in 2017, with one of its kind Dolby Atmos Sound Feature, The Dolby Atmos speaker on the device that renders in virtual 3-dimensional space over built-in speakers. Essentially a big leap in auditory experience over normal speakers. The objective was to let audience experience this feature and thereby increase consideration leveraging this USP.

Communication Task was to make millions of people experience the Nokia new speaker's capability without having them come to store and experience the difference.

The Target Audience

  • Broad TG: Address to the potential smartphone buyers in the SEC AB segment...

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