Maggi Search: OK Google, let's Vote for Meri Maggi

Maggi, a brand of seasonings and instant soups, increased buzz around the launch of its new Indian-inspired flavours by launching a campaign with Google that allowed consumers to vote for flavour predictions on Google search results.

The Communication Goal

MAGGI was launching a range of regional Indian flavors as special edition packs. These flavors were now with signature herbs & spices inspired by regional cuisines of India. Our task was to build excitement and create buzz around the launch as well as build awareness about the variants. Expectation was also to drive consumption volume with a consumer first product.

The Situation Analysis

In order to increase penetration and unlock new consumption opportunities, Maggi decided to adapt further to local tastes. Spices are at the core of Indian cuisine; and Maggi is as Indian as it gets....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands