The communication goal
Kwality Wall's (KW) is a leading frozen dessert brand. Celebrating 'happiness' for over 3 decades - making happy moments happier with every scoop!
However, the category is summer heavy. KW vision was to change the game and stay relevant throughout the year. Supporting this vision, the brand has at least 5 limited edition launches/year in key metros and cities; with refreshing twists to the classics. Our target audience are FOODIES between the ages of 18-40 years, who are innovators and early adaptors' driving a shift/expansion in consumption.
Our job at hand was to peg these launches to...