Kinder Joy: Just Kidding

Kinder, a confectionery product, increased positive sentiment among children and mothers in India by launching a campaign that gave kids the chance to be a comedic radio host on Children's Day.

The Communication Goal

Kinder Joy exemplifies the idea of parent encouragement leading to kid's small discoveries.

It helps the child to build his/her imagination through surprise toys.

Ensuring consumer engagement among mothers and their kids was a must to improve brand imagery.

The Situation Analysis

Challenge

Kinder Joy enjoys more than 90% awareness amongst mothers; however, the challenge was to improve the purchase intent for the brand, hence improving brand consideration was a must.

While regular advertising would have helped only to build brand awareness; the key challenge was to ensure a consumer connect.

Insight

Today's kids are growing up...

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Insights Team
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