The Communication Goal
Kinder Joy exemplifies the idea of parent encouragement leading to kid's small discoveries.
It helps the child to build his/her imagination through surprise toys.
Ensuring consumer engagement among mothers and their kids was a must to improve brand imagery.
The Situation Analysis
Kinder Joy enjoys more than 90% awareness amongst mothers; however, the challenge was to improve the purchase intent for the brand, hence improving brand consideration was a must.
While regular advertising would have helped only to build brand awareness; the key challenge was to ensure a consumer connect.
Today's kids are growing up with their own imagination and unconventional career choices.