The online business / marketing objective
To associate KFC with e-gaming and engage with the new and loyal KFC fans by taking the brand proposition & product codes to the Indian egaming community (players + viewers) and become a part of their lifestyle.
The target audience
- E-Gaming community
- Gen Z
Markets: HSM, Kannada, TN & AP KFC audience: 18-44 years | Male & Female
The situation analysis
The growing fandom of e-gaming amongst GenZ in India and increased consumption of snacks amongst gamers & GenZ - a perfect opportunity for KFC to engage with the gaming audience and be...