KFC: First ever gaming reality show

KFC, a QSR brand, created the first ever gaming entertainment IP, Playground, to associate the brand with e-gaming and engage with the new and loyal KFC fans by taking the proposition and product codes to the Indian e-gaming community and become part of their lifestyle.

The online business / marketing objective

To associate KFC with e-gaming and engage with the new and loyal KFC fans by taking the brand proposition & product codes to the Indian egaming community (players + viewers) and become a part of their lifestyle.

The target audience

  • E-Gaming community
  • Gen Z
  • Gamers

Markets: HSM, Kannada, TN & AP KFC audience: 18-44 years | Male & Female

The situation analysis

The growing fandom of e-gaming amongst GenZ in India and increased consumption of snacks amongst gamers & GenZ - a perfect opportunity for KFC to engage with the gaming audience and be...

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