HIT FIK: Excuses do not save life, Platelet donation does!

Godrej HIT was instrumental in building India's first online platelet donor community with the #HitDengueBack initiative, taking HIT beyond being a leader in mosquito repellent products to being a leader in the fight against dengue.

The Social Cause/Objective

With a huge share of dengue victims, India has been a country burdened with both medical and economic repercussions of this disease.

Godrej Hit has been on a crusade against mosquito borne diseases since its inception in 1991.

Thus the #HITDENGUEBACK initiative envisioned to take HIT beyond being a category leader in mosquito repellent products and take up the cause of fighting dengue by saving lives.

The Target Audience

  • According to a recent survey, millennials in India and globally are the most socially conscious generation of all time.
  • And from the insights of our medical partners and...

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